← Back to Search

Holding Details

Barcode37821002535363
LocationMarshall District
TitleHoodwinked : how cult marketing tactics left us anxious, broke, and conned / Mara Einstein ; foreword by Douglas Rushkoff.
AuthorEinstein, Mara, author.
Call No658.8 EIN
CollectionAdult New Arrivals

Copies

Call NoDownloadURLHTMLCirc StatusPeriodical IssueVolume
658.8 EIN Available  

Catalog Details

International Standard Book Number 9781493086153 (hardcover)
International Standard Book Number 1493086154 (hardcover)
Personal Name Einstein, Mara, author.
Title Statement Hoodwinked : how cult marketing tactics left us anxious, broke, and conned / Mara Einstein ; foreword by Douglas Rushkoff.
Imprint Lanham, MD : Prometheus, 2025
Physical Description pages cm.
Bibliography, Etc. Note Includes bibliographical references and index.
Formatted Contents Note Introduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cultand marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms & "anger" fuel influencer extremism -- Religion meets onlineextremism -- Climbing out of the online rabbit hole.
Summary, Etc. "Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learnto spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- Provided by publisher.
Subject Added Entry - Topical Term Consumer behavior.
Subject Added Entry - Topical Term Marketing Psychological aspects.
Subject Added Entry - Topical Term Social responsibility of business.
Subject Added Entry - Topical Term Marketing Moral and ethical aspects.
Subject Added Entry - Topical Term Multilevel marketing.

Book Reviews

Create Review