| International Standard Book Number |
9780316588515
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| International Standard Book Number |
0316588512
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| International Standard Book Number |
9780316607681
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| International Standard Book Number |
0316607681
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| Personal Name |
Chekowsky, Lu, author.
|
| Title Statement |
Don't buy what I'm selling : a memoir / Lu Chekowsky.
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| Imprint |
New York : Little, Brown and Company, 2026.
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| Physical Description |
403 pages ; 24 cm.
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| Summary, Etc. |
As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn’t need. Her colleagues called her zMary Manifestoy because she could whip up an emotional ad campaign like no one else. Need someone to channel Michael Jordan so people will line up and buy his latest sneaker? That’s Lu. Need to convince a cranky teen heartthrob to take his shirt off for an ad designed to get teenage girls across America to swoon? That’s her too. It was a regular workday when she made same-day cross-country trips between New York and LA to satisfy the CEOs who counted on her to pump up their profits—ignoring her own voice and using it in service of their company’s bottom line. Chekowsky was great at her job because she’d trained for it her whole life. She'd gotten the memo about how worthless her body was at moving products—because she was the one who wrote it. As someone whose body was always far from what the world held up as ideal, Chekowsky grew up trying to find a place where she could fit in. Everywhere she looked, the images she saw were designed to make girls feel terrible. The only person who could make her feel worthy was her larger-than-life mom; but even that was complicated when her mother got sick with cancer when she was just eleven years old. For years, Chekowsky tried to look past what it felt like to be underestimated by her male colleagues, the 14-hour work days spent satisfying the demands of the latest celebrity/boss/pop star/social media app, and her work that required her to, every day, perpetuate unrealistic beauty standards, before she went home and binged alone on bags of takeout. -- Publisher's description.
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| Subject-Personal Name |
Chekowsky, Lu.
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| Subject Added Entry - Topical Term |
Advertising executives
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| Subject Added Entry - Topical Term |
Advertising executives United States Biography.
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| Subject Added Entry - Topical Term |
Cultural industries.
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| Subject Added Entry - Topical Term |
Cultural industries
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| Subject Added Entry - Geographical Term |
United States fast
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| Index Term-Genre/Form |
Autobiographies
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| Index Term-Genre/Form |
Biography.
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